Location of setting: ad settings. Advantage+ app campaigns You can find this setting when creating an app campaign. Advantage + app campaigns simplify campaign creation for app installs. With this type of campaign you give more to the algorithm. targeting yourself, you cannot determine where ads are placed, not even on which devices. You can, however, indicate which app store you want to target and at which location these people should be located. Meta again indicates that this campaign/setting improves performance. It is important to test this yourself. Setting Location: Campaign Settings. Advantage+ Shopping campaigns As with the Advantage+ app campaigns above, creating 'sales' campaigns is simplified.

Here too, you leave Meta free to determine the settings yourself in order to achieve the best result. This option is not yet available to everyone, but is expected to become sessions Singapore phone number list you available to everyone in early Q1. You create an Advantage+ Shopping campaign by choosing the 'sales' objective and then clicking on continue. If you now see the following, you can set up an Advantage+ shopping campaign. Conclusion: The Meta Advantage Suite consists of a combination of current and future features within the Meta advertising platform. A distinction is made here between Advantage and Advantage+. For all Advantage(+) functions, you give Meta more tools to determine for yourself what works best.

It is important to determine per situation whether or not you choose an option and in the ideal situation you test everything. I hope that with this blog I have given you more insights about the various settings within the Meta advertising platform regarding automation. Good luck with advertising and if you want to exchange thoughts about online marketing or how to approach this properly, you can always contact one of our consultants. In the world of online marketing, there is always a search for opportunities that are not yet exploited.