That's why they need the effectiveness and speed of chatbots fueled by the human touch of live chat agents. Simply put, neither should be considered a separate part of the comprehensive customer communication process. Only by mastering the potential of agents and chatbots can companies make the most of the perfect combination of both. The post Chatbots vs. Human Agents: Who Owns the Future of Live Chat? appeared first on Hubs Adda. Posted in marketing MARKETING steps to developing a website strategy A website is good for business A website is good for business.

But a strategic website that aligns with your business and marketing goals is great for business. Whether you are about to launch a website or already have an existing site, your mobile number list business needs to develop a website strategy that will increase the effectiveness of your website and make it more useful to you and your customers . Let's take a look at what a website strategy is, why you need one and how to develop one in four easy steps. What is a website strategy? It's not enough for your website to look good.

That's where a website strategy comes into play. A website strategy is a plan of action that directs the content, layout, and funnel on your business website. It considers your business goals and then outlines the ways your website can align with those plans to actively help you achieve your goals. When developing a website strategy, answer questions like: Who visits our website It also has to work well – and that means successfully engaging audiences and guiding them through a funnel that leads them to take steps to engage with your brand.