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Improve your click through rate Many Latest Mailing Database marketers determine the success of their content based on KPIs such as the click through rate. The average click through rate for 2022 is 3.63%, but how do you ensure that you achieve (at least) this percentage every time? Take advantage of the first party data you already have at your Latest Mailing Database disposal! By using UTM tagging in all your campaigns on your own channels, you can see which Latest Mailing Database parts of your content perform well through which channels.