You can be included here as a website, author or organization. on Wikipedia, but you can also do a lot on your website using Structured Data Structured data: By formatting information about your organization and the team as best as possible using the markups: with Person , Organization and Local Business you give Google factual information In addition, Lily Ray gave a number of best practices to emphasize EAT on your website: An improved 'about us' page and extensive biography information of the authors/team on your website.

High quality content; Contributions from external experts; Current facts and figures; Omitting pseudoscientific and dangerous information; Support claims with evidence; Removing you phone number list are underperforming content; Minimize low-quality content; Improved transparency towards website visitors; High user-friendliness, security and speed of the website. The way in which Google wants to pursue EAT in its other products/verticals is comparable to how it goes with organic search. The authority of any content is important, be it text, news, videos, images or apps. It must be possible to check whether the content is reliable.

There are no quick tricks to improve EAT on your website. It is an intensive long-term process. Make sure that what your company does is displayed as well as possible on the website and also use as many Google verticals and functionalities as possible. The application of structured data is essential here. Finally, for as much transparency as possible, don't forget to mention your successes, awards won, presentations at events and the like, as well as your knowledge, expertise and the team/authors. Apply machine learning & automation in low-volume ad accounts In an interesting session on Machine Learning & automation, Amalia Fowler from Snaptech Marketing explained how you can apply this to smaller Ads accounts that are dealing with low volumes An important note: With low volumes.