In contrastfor example a how-to guide that addresses an audience’s pain points may move them closer to a purchase. Your goal is the North Star you should be aiming for throughout the ideation process. Once you have this you can validate your idea by considering whether the content will help achieve this goal. Now is the time to explore some ways to come up with ideas that will steer your content in the right direction. One way to get your creative juices flowing is to use frames. Laura Hampton's focus circle is a tactic that can help align content ideas with your business goals.

Content topics are divided into three sections The third section contains topics of broader interest to your audience. For examplea vegan dog food brand might write some great tips about training your UK WhatsApp Number List dog. Secondary sections contain topics that are slightly related to your business offering. about dog nutrition. The final core section contains topics that focus on your business product and target audience. Here the brand might write about a vegan diet for dogs.

The theory is that topics in the core section are more likely to lead to conversions. This is because you will reach a smaller audience who would actually be interested in your product or service. It's all about your content goals. If you're looking to increase your visibilitythe topics in Part Three might get more eyeballs on your site. But if you're looking for an idea for sale it might be more in line with your goals. This framework is a great way to spark creativity.